DOOH, 3D anamorphic projections for a unique digital marketing experience
Client: Vogue Eyewear
Project: Ricci – Design in Motion®
Creative Direction: Vogue Eyewear and Gabriele Ricci
Direction, Design, and Production: Gabriele Ricci
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3D ANAMORPHIC DOOH PROJECTIONS: CREATE MAGICAL AND ENGAGING ATMOSPHERES
DOOH projections, spectacular 3D animations, are anamorphic projections and a powerful tool in digital marketing. This innovative technology captures the audience’s attention and is an authentic differentiating element for your brand or product.
Imagine the potential: large-scale engagement, interaction with the audience, and exponential growth in shares through digital channels. Anamorphic projections, in particular, can transform common spaces into extraordinary experiences, leaving the audience speechless.
In collaboration with Vogue’s marketing team, Ricci Design in Motion® has curated this innovative project. We have created a stunning 3D video production, from the ideation phase to technical execution, exploring new levels of engagement with the target audience.
In addition to engaging the audience with breathtaking projections, the 3D animations brought the Vogue brand to life surprisingly and innovatively. This immersive experience was tangibly felt by customers, creating an immediate emotional connection with the brand.
The magic of anamorphic projections has been unveiled, elevating visual content to a new dimension. This technique captivates the audience, inspiring them to share their unique experience with friends and followers on social media.
DOOH projections, 3D animations, and anamorphic projections are the secret weapons to win the hearts and minds of your audience.