un'animazione 3D di qualità richiede diversi aspetti da analizzare

3D Quality Animations: How to achieve the best results for your brand

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“Creating 3D quality animations is no easy feat but with the proper techniques, you can produce a stunning final product.

One of the most crucial aspects of any 3D video production is the quality of the animations.

High-quality 3D animations can make all the difference in the overall look and feel of a video production.

BUT…What differentiates a 3D animation from being good, bad, or great?

In the following article, I will highlight 4 crucial aspects of achieving effective animations for your product and brand.

They are general guidelines I consider when creating 3D animations.

Let’s have a look!

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freelance cg director goes to design festivals

The freelance video design consultant Gabriele Ricci shares some thoughts after attending OFFF 2024:

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As a creative and freelance video design consultant, I need to stay updated on the latest trends and developments in branding and advertising.

That is why I attended OFFF again this year, a significant design conference held annually in sunny Barcelona.

In this short post, I would like to share a couple of insights and reflections I have gathered at the end of the convention.

Let’s have a look!

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storytelling come strumento di coinvolgimento ne,la produzione di video 3D per brand

The Power of Storytelling in the World of 3D Video

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If there’s one thing the digital world has taught us, video has become the undisputed king of online content. Today, we want to explore an additional dimension of this powerful form of expression: 3D video enriched by the strength of storytelling.

Let’s take a look!

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gabriele ricci lavora come freelance creative motion designer e director

Gabriele Ricci, also known as Ricci – Design in Motion®, is a freelance creative motion director and 3D designer who works as a professional partner for companies.

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Since the beginning of his career as a freelance motion graphics designer until today, 16 years have passed during which Gabriele Ricci has evolved in his profession as a freelance creative motion director.

From a solo freelance motion designer to the creative director of his studio, Ricci – Design in Motion®, let’s get to know Gabriele Ricci in an interview released to Michele Magnoni, the owner of the web agency Mabu Digital.

Let’s have a look!

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il futuro del branding creativo

The Future of Creative Branding in the Era of CGI and Artificial Intelligence

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In the digital revolution era, the future of creative branding holds immense potential for success. Brands today face a substantial demand for creative content.

It’s no longer sufficient to promote a service merely; brands must weave a narrative to forge connections with their customers. They must share values and philosophies beyond their products, finding an audience that resonates with them.

Let’s have a look!

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creare uno script video 3d richiede tempo per ragionare su come comunicare al meglio il messaggio

Creative ways to make your video marketing campaign memorable: write a compelling script!

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Creating a 3D video for marketing is an exciting process that can bring your ideas to life. However, it’s not just about the visuals; A good script can make all the difference in the success of your 3D video production.

Let’s take a look!

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video for a marketing campaign

Creative ways to make your video marketing campaign memorable: focus on what truly matters to communicate!

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When creating stunning 3D for your video marketing campaign, striving for perfection and including many details and information is natural.

However, success lies in prioritizing what truly matters and letting go of the rest.

Let’s have a look!

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cgi rendering di orologio ricci gabriele

CGI vs Product Photography

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CGI or Product Photography? In today’s digital age, businesses are constantly seeking ways to enhance their online presence and stand out from the competition.

One of the most effective ways to achieve this is through the use of CGI (Computer Generated Imagery) production. While product photography has been the go-to method for showcasing products, CGI offers a range of benefits that cannot be achieved through traditional photography.

Let’s take a look!

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motion design NID teacher

Gabriele Ricci will teach at the new Master Course in Motion Design at NID, Perugia – ITALY

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In 2019, I had the opportunity to teach a course about Visual Effects and Compositing with After Effects at *Civica Scuola di Cinema Luchino Visconti, thanks to my colleague Claudio Bellizzi at EDI Effetti Digitali Italiani.

Today—with four years of teaching experience, I am excited to participate in a new fantastic project.

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gabriele ricci special star for creative direction

Digital Designer Gabriele Ricci wins “Special Star” for Creative Direction at Mediastar 27

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During the 27th edition of Mediastar, Gabriele Ricci wins the Special Star for Creative Direction.

The award consolidates the designer’s professional journey.

Read the post!

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