Innovation and 3D in Fashion Advertising
Client: Giorgio Armani
Project: Ricci – Design in Motion®
Creative Direction: Emporio Armani and Gabriele Ricci
Direction, Design, Production: Gabriele Ricci
Original Music and Sound Design: Amplitudo Sound Agency
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3D ADVERTISING: ENHANCE YOUR BRAND WITH BREATHTAKING IMAGES!
Emporio Armani Reloaded is an ambitious project that saw the collaboration of Ricci – Design in Motion®, a specialized design studio in 3D fashion advertising, and the prestigious brand Giorgio Armani.
The project’s main objective was to create photorealistic 3D images and engaging videos of the iconic Armani shoes, to enhance the online shopping experience and offer a new approach to fashion web advertising.
The 3D productions realized for Emporio Armani Reloaded mark a new starting point for the field of fashion advertising. Thanks to these incredible virtual representations, customers can view the product in a highly faithful and engaging manner. Every detail, from material textures to color rendering, is depicted with extraordinary precision, allowing a realistic and comprehensive view of Armani shoes.
However, the advantages of 3D productions extend beyond the aesthetic aspect. They also allow for absolute control of lighting, ensuring the proper emphasis on product strengths. This translates into more effective and engaging visual communication, increasing the conversion potential of digital marketing campaigns.
Furthermore, the possibility of using 3D images and animations on a dedicated web page on the client’s website is another critical element of this collaboration. The Emporio Armani brand has created a unique browsing experience for visitors, offering an interactive journey through the shoe details and leaving a lasting impression on potential buyers.
Another fundamental aspect of 3D productions in fashion advertising is cost optimization. Compared to traditional photoshoots, creating 3D content significantly reduces expenses and makes marketing operations more agile and flexible. This results in significant savings of financial resources without compromising the quality and impact of the images.
Thanks to their versatility, the images and animations can promote products in dedicated physical stores, adding modernity and elegance to exhibition spaces.