Diwali Emporio Armani

To celebrate Diwali, the famous Indian festival of lights, Emporio Armani launched a Special Edition of sunglasses.

Diwali symbolizes the spiritual “victory of light over darkness, good over evil, and knowledge over ignorance”.

In the lead-up to Deepavali, celebrants prepare by cleaning, renovating, and decorating their homes and workplaces with diyas (oil lamps) and rangolis (colourful art circle patterns).

During Diwali, people wear their finest clothes, illuminate the interior and exterior of their homes with diyas and rangolis, perform worship ceremonies, light fireworks, and partake in family feasts; sweets and gifts are shared.

Inspired by those concepts, Ricci – Design in Motion® got the fantastic opportunity to Direct, Design and Animate the Emporio Armani sunglasses product’s campaign.

“In a dark and seductive environment, we see lights interact with black stones.

With dynamic and elegant edits, we see in parallel some details of the sunglasses highlighting their simple but charismatic shapes.

The lights give life to gold crystals that create more lights until we see the sunglasses placed over shapes inspired by the packaging’s texture.”