A seductive 3D video for modern digital marketing
Client: Giorgio Armani
Project: Ricci – Design in motion®
Creative Direction: Emporio Armani and Gabriele Ricci
Direction, Design, Production: Gabriele Ricci
3D Simulation: Simone Cerroni
Original Music and Sound Design: Amplitudo Sound Agency
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CELEBRATE DIWALI WITH EMPORIO ARMANI STYLE
To celebrate Diwali, Emporio Armani has launched a special edition of sunglasses called “Celebrating India.”
Diwali symbolizes the victory of good over evil and is known as the “festival of lights”; during the festival, people light candles or traditional lamps called diya.
In many parts of India, the celebrations include fireworks displays.
Inspired by this concept, Ricci – Design in Motion® had the prestigious opportunity to conceptualize, direct, and animate the product launch digital campaign for Emporio Armani’s Diwali 2022 special edition glasses.
“Light rays interact with black rock in a dark and alluring setting.
We see glimpses of the glasses with dynamic and elegant editing, highlighting their simple yet charismatic shapes.
In a visual crescendo, the light reveals golden crystals emerging from the rock, unveiling the glasses placed on forms inspired by the packaging of Emporio Armani’s Special Edition-Diwali glasses.”