Hewlett Packard

Promotional 3D video for the new HP Latex 2700.

Client: Hp

Project by: Creative Drive

Creative Direction: HP and Gabriele Ricci

Direction, Design, Production: Gabriele Ricci

3D Modelling and Animation: Wicked Pixels

Promotional Video: Enhance Your Brand with High-Quality Visual Content

Creating a promotional video for a top international brand like HP has been an incredible experience!

Ricci – Design in Motion®, in collaboration with Creative Drive, had the fantastic opportunity to oversee the direction, design, and 2D animations of the promotional video for the new HP Latex 2700!

For the first time, the brand’s new guidelines are applied in a product video showcasing the benefits and features of the printer through a series of dynamic 3D animations and animated typography with an engaging rhythm.

From target analysis and mood board creation to style proposals, the project has been a significant professional experience nurtured by Creative Drive, an excellent English agency, and a top international brand like HP, always attentive to details and innovation-oriented.

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