RICCI - Design in Motion-sunglass-hut-shop-times-square

RICCI – Design in Motion® lands at Times Square, New York!

Gabriele Ricci, aka RICCI – Design in Motion®, has created an anamorphic video for the fantastic shop by Sunglass Hut in Times Square, New York!

Let’s have a look!

A 3D advertisement for “Vogue”

The spot projected in the window shop of the New York store

SunglassHut has recently opened its most technological shop hosted in New York, Times Square.

The shop has over 1.600 pairs of sunglasses to choose from!

The area is an authentic experience where customers can see, touch, and buy sunglasses. They walk into a genuinely impactful area with stunning light effects and visual projections.

RICCI – Design in Motion® got the opportunity to create the latest 3D-led advertising for Vogue on the windows shop of the store located on Broadway 1540, one of the most tourist places in New York!

The brand celebrates the launch of the last sunglasses made in partnership with Hailey Bieber!

In collaboration with Vogue’s team, we designed and animated the 15 seconds 3D animation to grab the attention of the potential customers walking in the area!

Anamorphic projections are a new way of advertising products. Based on the customer’s specific point of view, the video contents seem to have a fourth dimension, and the animations seem to be live in the air!

If you have the chance to be there, come and visit the store and the projection!

Would you like to work together?