PROJECT INFORMATION
EA Sports
Motion Graphic package for the digital marketing of the NHL 2022 video game
Client: Electronic Arts
Project: Happy Finish e K24
My role: Head Motion Designer
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A COLLABORATION WITH TWO TOP MOTION DESIGN STUDIOS
Working for top motion design studios like Happy Finish and K24 has been a fantastic experience, allowing me to collaborate as the Head Motion Designer in creating the graphic package for the motion design of NHL 2022, the famous video game produced by EA Sports.
During this project, I had the opportunity to conceptually design and technically animate the main elements of the graphic package for the video game’s marketing promotion.
Among the produced motion design elements are logo animations, lower thirds, transitions, animated borders, looping backgrounds, end slates, and graphic and footage titling – all the features that characterize a proper channel TV’s cohesive visual identity!
All the animations were developed based on the client’s brief and some graphic treatment style frames.
The produced elements were then adapted and refined into various formats by the talented designers of the K24 and Happy Finish work teams!
WANT TO EXPLORE ALL THE ELEMENTS CREATED FOR THE GRAPHIC PACKAGE?
VISIT THE GAME’S OFFICIAL YOUTUBE CHANNEL!
