PRODUCT
Motion design animation made as a freelance motion director in partnership with Ink Digital.
The new Living NOW package by Bticino is environment-friendly and can reduce the emission of CO2 used to produce it, up to 60%!
For this project, I have worked as a freelance motion design director, taking care of the entire 3D animation and direction and co-directing the art direction in collaboration with the creative agency.
I have developed the 3D animations, the look development based on a brief and managed three designers.
VIDEO MADE FOR
Client: Bticino
Project by: Ink digital
SERVICE PROVIDED
Concept, Direction, and Production: Ink digital
Art Direction: Andrea Falanga – Gabriele Ricci
Motion design direction: Ricci – Design in Motion
3D motion design: Gabriele Ricci
3D product modeling and rigging: Pietro Mariani, Francesco Tandoi
Sound editing: Simone Fiorucci