Motion Direction HP Latex 2700

I was working as motion director for a top international brand HP, which was an incredible experience!

Ricci – Design in Motion, thank you to Creative Drive, got the fantastic opportunity to direct, design, and 2D animate the video presentation of the new  HP Latex 2700!

For the first time, we used the new brand guidelines in a promotional video that showed the features and benefits of the printer through engaging 3D animations and text typography.

From target analysis through moldboards and style frame creations, the project was an excellent professional experience.

Thank the Creative Drive, an excellent agency from London and a top client brand such as HP, always oriented to innovation.

Client: Hp

Project by: Creative Drive

Concept / Direction / Design / 2D Animation : Gabriele Ricci

3D Design and Animation: Wicked Pixels