INFO PROGETTO
Hewlett Packard
Video promozionale in computer grafica per la nuova stampante HP Latex 2700.
Cliente: Hp
Progetto: Creative Drive
Direzione Creativa: HP and Gabriele Ricci
Regia, Design, Produzione: Gabriele Ricci
3D: Wicked Pixels
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Promotional Video: Enhance Your Brand with High-Quality Visual Content
Creating a promotional video for a top international brand like HP has been an incredible experience!
Ricci – Design in Motion®, in collaboration with Creative Drive, had the fantastic opportunity to oversee the direction, design, and 2D animations of the promotional video for the new HP Latex 2700!
For the first time, the brand’s new guidelines are applied in a product video showcasing the benefits and features of the printer through a series of dynamic 3D animations and animated typography with an engaging rhythm.
From target analysis and mood board creation to style proposals, the project has been a significant professional experience nurtured by Creative Drive, an excellent English agency, and a top international brand like HP, always attentive to details and innovation-oriented.
Do you want to continue being inspired?
Watch the “Best of Video Design” compilation video
