un'animazione 3D di qualità richiede diversi aspetti da analizzare

3D Quality Animations: How to achieve the best results for your brand

Creating 3D quality animations is no easy feat but with the proper techniques, you can produce a stunning final product.

One of the most crucial aspects of any 3D video production is the quality of the animations.

High-quality 3D animations can make all the difference in the overall look and feel of a video production.

BUT…What differentiates a 3D animation from being good, bad, or great?

In the following article, I will highlight 4 crucial aspects of achieving effective animations for your product and brand.

They are general guidelines I consider when creating 3D animations.

Let’s have a look!

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storytelling come strumento di coinvolgimento ne,la produzione di video 3D per brand

The Power of Storytelling in the World of 3D Video

If there’s one thing the digital world has taught us, video has become the undisputed king of online content. Today, we want to explore an additional dimension of this powerful form of expression: 3D video enriched by the strength of storytelling.

Let’s take a look!

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gabriele ricci lavora come freelance creative motion designer e director

Gabriele Ricci, also known as Ricci – Design in Motion®, is a freelance creative motion director and 3D designer who works as a professional partner for companies.

Since the beginning of his career as a freelance motion graphics designer until today, 16 years have passed during which Gabriele Ricci has evolved in his profession as a freelance creative motion director.

From a solo freelance motion designer to the creative director of his studio, Ricci – Design in Motion®, let’s get to know Gabriele Ricci in an interview released to Michele Magnoni, the owner of the web agency Mabu Digital.

Let’s have a look!

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creare uno script video 3d richiede tempo per ragionare su come comunicare al meglio il messaggio

Creative ways to make your video marketing campaign memorable: write a compelling script!

Creating a 3D video for marketing is an exciting process that can bring your ideas to life. However, it’s not just about the visuals; A good script can make all the difference in the success of your 3D video production.

Let’s take a look!

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video for a marketing campaign

Creative ways to make your video marketing campaign memorable: focus on what truly matters to communicate!

When creating stunning 3D for your video marketing campaign, striving for perfection and including many details and information is natural.

However, success lies in prioritizing what truly matters and letting go of the rest.

Let’s have a look!

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cgi rendering di orologio ricci gabriele

CGI vs Product Photography

CGI or Product Photography? In today’s digital age, businesses are constantly seeking ways to enhance their online presence and stand out from the competition.

One of the most effective ways to achieve this is through the use of CGI (Computer Generated Imagery) production. While product photography has been the go-to method for showcasing products, CGI offers a range of benefits that cannot be achieved through traditional photography.

Let’s take a look!

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caso studio per il lavoro come creative motion director

Freelance Motion Design Director – Case Study

In this video case study, I will go through the creative journey of the latest video I made for Emporio Armani, sharing my typical workflow when creating engaging motion design solutions for companies and design agencies!

the italian motion design studio of ricci gabriele

Open the personal motion design studio of Ricci – Design in Motion®.

I decided to create my motion design studio in Gallarate (Varese – italy), a strategic area near Milano and Switzerland. A place where I can work as a freelance motion designer with talents and professionals who operate in visual communication, art, and design.

A place where sharing ideas, opinions, techniques and find everything you need for working together and do outstanding projects!

The studio is located in a very strategic area, near the city’s center, the train station, and the highway.

Read the introductory message!

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secret tips about creativity

10 tips about creativity and storytelling for the aspiring motion designers

Che tu lavori nel miglior studio di motion graphic in italia oppure tu sia un aspirante motion designer, una delle parti più difficili del nostro lavoro è sempre la stessa: l’ideazione della creatività di un progetto.

L’ostacolo della “tela bianca” è una delle fasi più delicate ma, a mio avviso, è una delle più importanti e divertenti!

If your first move is to find “the perfect reference” on the web, I suggest you keep reading the article!

Trovare delle buone references è sicuramente utile per capire e valutare alcuni aspetti del progetto, ma non ti permetterà di creare una creatività solida.

In this article, I want to share with you some key aspects and useful tips that can help you improve your creative direction and storytelling and take them “to the next level.”

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un fotogramma di in dante veritas

How “​In Dante Veritas ebook”​ Made me a better designer

In December 2021, visionary Russian artist Vasily Klyukin contacted me to make a video trailer to launch his ebook called “In Dante Veritas, a sins art guide.” The e-book was inspired by the exhibition of the artist, hosted at the famous Biennale di Venezia

Creating the animated story-trailer for Vasily Klyukin’s e-book “In Dante Veritas” has been such a great experience! That is why I decided to write a post to testify to it.

Let’s have a look!

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