3D product visualization is a challenging yet rewarding process.
Achieving realism requires meticulous attention to detail, especially when it comes to materials, textures, and lighting. These elements are essential for making a product look lifelike in a digital space.
In 2024, I had the privilege of working with Oakley to create 3D product visualization and animations for their premium sky helmets and goggles.
A standout feature of these products is their world-renowned multi-colored lenses. These lenses are designed with a base gradient that dynamically shifts in color depending on how light interacts with the surface. Replicating this feature in 3D is particularly challenging, but through a detailed process, I was able to capture its essence
Below, I’ll share the steps I took to bring these products to life digitally with Maxon Cinema 4D.
https://www.gabrielericci.com/wp-content/uploads/2025/01/creazion-prodotti-3D-oakley.jpg5791030Gabriele Riccihttps://www.gabrielericci.com/wp-content/uploads/2023/09/loghi-gabrielericci.svgGabriele Ricci2025-01-25 14:47:102025-01-25 14:56:52Crafting Realism in 3D: My Journey with Oakley’s Ski Helmets and Goggles
As a freelance motion designer, having the right motion design tools is essential for your professional growth and competitive edge. Beyond a basic workstation, a thoughtful investment in hardware and software can significantly enhance your efficiency, creativity, and income potential.
In this article, we’ll explore why investing in motion design tools is crucial and how to build a professional setup that sets you apart in the industry.
https://www.gabrielericci.com/wp-content/uploads/2024/12/motion-design-strumenti-giusti-investimento-strategico.jpeg7201280Gabriele Riccihttps://www.gabrielericci.com/wp-content/uploads/2023/09/loghi-gabrielericci.svgGabriele Ricci2024-12-13 13:39:162024-12-13 14:12:23Building the Right Tools for Success in Motion Design: A Strategic Investment
In today’s creative industries, including motion design, specialization is often promoted as a sure path to success.
It’s seen as a way to create a niche, gain expertise, and become the go-to person in a specific domain. However, what if the very act of specializing is holding you back? What if, instead of focusing on mastering one corner of the creative world, you could gain more by broadening your perspective?
https://www.gabrielericci.com/wp-content/uploads/2024/08/quality-sound-design-2.jpg7201280Gabriele Riccihttps://www.gabrielericci.com/wp-content/uploads/2023/09/loghi-gabrielericci.svgGabriele Ricci2024-08-07 06:42:122024-08-07 06:42:12The Importance of Quality Sound Design in Media
https://www.gabrielericci.com/wp-content/uploads/2024/04/animazione-3d-qualita.jpg10801920Gabriele Riccihttps://www.gabrielericci.com/wp-content/uploads/2023/09/loghi-gabrielericci.svgGabriele Ricci2024-04-10 11:31:222024-04-10 12:49:283D Quality Animations: How to achieve the best results for your brand
If there’s one thing the digital world has taught us, video has become the undisputed king of online content. Today, we want to explore an additional dimension of this powerful form of expression: 3D video enriched by the strength of storytelling.
https://www.gabrielericci.com/wp-content/uploads/2024/02/storytelling-video-3d.jpg11582060Gabriele Riccihttps://www.gabrielericci.com/wp-content/uploads/2023/09/loghi-gabrielericci.svgGabriele Ricci2024-02-21 14:19:062024-02-21 14:20:42The Power of Storytelling in the World of 3D Video
Since the beginning of his career as a freelance motion graphics designer until today, 16 years have passed during which Gabriele Ricci has evolved in his profession as a freelance creative motion director.
From a solo freelance motion designer to the creative director of his studio, Ricci – Design in Motion®, let’s get to know Gabriele Ricci in an interview released to Michele Magnoni, the owner of the web agency Mabu Digital.
https://www.gabrielericci.com/wp-content/uploads/2024/01/gabriele-ricci-freelance-motion-designer.jpg11582060Gabriele Riccihttps://www.gabrielericci.com/wp-content/uploads/2023/09/loghi-gabrielericci.svgGabriele Ricci2024-02-04 20:19:532024-02-04 20:50:14Gabriele Ricci, also known as Ricci – Design in Motion®, is a freelance creative motion director and 3D designer who works as a professional partner for companies.
In the digital revolution era, the future of creative branding holds immense potential for success.
Brands today face a substantial demand for creative content.
It’s no longer sufficient to promote a service merely; brands must weave a narrative to forge connections with their customers. They must share values and philosophies beyond their products, finding an audience that resonates with them.
https://www.gabrielericci.com/wp-content/uploads/2023/12/futuro-branding-creativo.jpg5791030Gabriele Riccihttps://www.gabrielericci.com/wp-content/uploads/2023/09/loghi-gabrielericci.svgGabriele Ricci2023-12-30 12:06:072023-12-30 12:12:23The Future of Creative Branding in the Era of CGI and Artificial Intelligence
Creating a 3D video for marketing is an exciting process that can bring your ideas to life. However, it’s not just about the visuals; A good script can make all the difference in the success of your 3D video production.
https://www.gabrielericci.com/wp-content/uploads/2023/11/script-video-3D.jpg5791030Gabriele Riccihttps://www.gabrielericci.com/wp-content/uploads/2023/09/loghi-gabrielericci.svgGabriele Ricci2023-11-13 11:08:352023-11-13 11:30:17Creative ways to make your video marketing campaign memorable: write a compelling script!
Crafting Realism in 3D: My Journey with Oakley’s Ski Helmets and Goggles
/by Gabriele Ricci3D product visualization is a challenging yet rewarding process.
Achieving realism requires meticulous attention to detail, especially when it comes to materials, textures, and lighting. These elements are essential for making a product look lifelike in a digital space.
In 2024, I had the privilege of working with Oakley to create 3D product visualization and animations for their premium sky helmets and goggles.
A standout feature of these products is their world-renowned multi-colored lenses. These lenses are designed with a base gradient that dynamically shifts in color depending on how light interacts with the surface. Replicating this feature in 3D is particularly challenging, but through a detailed process, I was able to capture its essence
Below, I’ll share the steps I took to bring these products to life digitally with Maxon Cinema 4D.
Let’s have a look!
Read moreBuilding the Right Tools for Success in Motion Design: A Strategic Investment
/by Gabriele RicciAs a freelance motion designer, having the right motion design tools is essential for your professional growth and competitive edge. Beyond a basic workstation, a thoughtful investment in hardware and software can significantly enhance your efficiency, creativity, and income potential.
In this article, we’ll explore why investing in motion design tools is crucial and how to build a professional setup that sets you apart in the industry.
Let’s have a look!
Read moreWhy You Shouldn’t Specialize in Motion Design
/by Gabriele RicciIn today’s creative industries, including motion design, specialization is often promoted as a sure path to success.
It’s seen as a way to create a niche, gain expertise, and become the go-to person in a specific domain. However, what if the very act of specializing is holding you back? What if, instead of focusing on mastering one corner of the creative world, you could gain more by broadening your perspective?
Let’s take a look!
Read moreThe Importance of Quality Sound Design in Media
/by Gabriele RicciSound design is a crucial aspect in elevating your video production to a new level of entertainment.
To celebrate the partnership between Ricci Design in Motion® and Amplitudo Sound Agency, we will highlight the main benefits of using quality sound design in media production.
Let’s have a look!
Read more3D Quality Animations: How to achieve the best results for your brand
/by Gabriele Ricci“Creating 3D quality animations is no easy feat but with the proper techniques, you can produce a stunning final product.
One of the most crucial aspects of any 3D video production is the quality of the animations.
High-quality 3D animations can make all the difference in the overall look and feel of a video production.
BUT…What differentiates a 3D animation from being good, bad, or great?
In the following article, I will highlight 4 crucial aspects of achieving effective animations for your product and brand.
They are general guidelines I consider when creating 3D animations.
Let’s have a look!
Read moreThe freelance video design consultant Gabriele Ricci shares some thoughts after attending OFFF 2024:
/by Gabriele RicciAs a creative and freelance video design consultant, I need to stay updated on the latest trends and developments in branding and advertising.
That is why I attended OFFF again this year, a significant design conference held annually in sunny Barcelona.
In this short post, I would like to share a couple of insights and reflections I have gathered at the end of the convention.
Let’s have a look!
Read moreThe Power of Storytelling in the World of 3D Video
/by Gabriele RicciIf there’s one thing the digital world has taught us, video has become the undisputed king of online content. Today, we want to explore an additional dimension of this powerful form of expression: 3D video enriched by the strength of storytelling.
Let’s take a look!
Read moreGabriele Ricci, also known as Ricci – Design in Motion®, is a freelance creative motion director and 3D designer who works as a professional partner for companies.
/by Gabriele RicciSince the beginning of his career as a freelance motion graphics designer until today, 16 years have passed during which Gabriele Ricci has evolved in his profession as a freelance creative motion director.
From a solo freelance motion designer to the creative director of his studio, Ricci – Design in Motion®, let’s get to know Gabriele Ricci in an interview released to Michele Magnoni, the owner of the web agency Mabu Digital.
Let’s have a look!
Read moreThe Future of Creative Branding in the Era of CGI and Artificial Intelligence
/by Gabriele RicciIn the digital revolution era, the future of creative branding holds immense potential for success. Brands today face a substantial demand for creative content.
It’s no longer sufficient to promote a service merely; brands must weave a narrative to forge connections with their customers. They must share values and philosophies beyond their products, finding an audience that resonates with them.
Let’s have a look!
Read moreCreative ways to make your video marketing campaign memorable: write a compelling script!
/by Gabriele RicciCreating a 3D video for marketing is an exciting process that can bring your ideas to life. However, it’s not just about the visuals; A good script can make all the difference in the success of your 3D video production.
Let’s take a look!
Read more